itchy scratchy patchy

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Like everything, I’m probably a million days late with this but deep into my denim FMP realisation at uni and I stumble across Itchy Scratchy Patchy (totally the coolest brand name in da world). Set up by model, Edie Campbell (also she’s just amazing), the brand create insane iron-on patches to jazz up your denim and anything else that has a clear space to patch. Their first collection was titled ‘Best of British’, celebrating typical British characters (erm a feminist, pole dancer, a philosopher) and tabloid culture, followed by patches of sumo’s, mushrooms and nettles. Oh so very cool. To go alongside and if you’re after pre-patched things, there’s everything from customised CDG shirts, jeans, sweatshirts and tres Francais beret’s, hey now get in my wardrobe. Selling at Dover Street Market, I wanna go and see the display but in the meantime their website is very cool.

Let me know whatcha think!

Itchy Scratchy Patchy film from Camille Summers-Valli on Vimeo.


now playing: This Denim Dream playlist forces me to do uni work

3 Comments

  1. josselyn alba 19th February 2017 / 1:35 am

    dude these are soooo cool!!! and that name is just the best, i looove jeans with patches on them, i’ve been wanting to buy a pair!!

  2. Laura | Style and Sushi 19th February 2017 / 8:53 pm

    I love jeans with patches! I really wish I was cool enough to pull these off haha! Miss u! xxxx

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