Like everything, I’m probably a million days late with this but deep into my denim FMP realisation at uni and I stumble across Itchy Scratchy Patchy (totally the coolest brand name in da world). Set up by model, Edie Campbell (also she’s just amazing), the brand create insane iron-on patches to jazz up your denim and anything else that has a clear space to patch. Their first collection was titled ‘Best of British’, celebrating typical British characters (erm a feminist, pole dancer, a philosopher) and tabloid culture, followed by patches of sumo’s, mushrooms and nettles. Oh so very cool. To go alongside and if you’re after pre-patched things, there’s everything from customised CDG shirts, jeans, sweatshirts and tres Francais beret’s, hey now get in my wardrobe. Selling at Dover Street Market, I wanna go and see the display but in the meantime their website is very cool.
Let me know whatcha think!
now playing: This Denim Dream playlist forces me to do uni work